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EMC Journal Authors: William Schmarzo, Greg Schulz, Jason Bloomberg, Jordan Knight, Mat Mathews

Related Topics: EMC Journal, Agile Digital Transformation

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Dell Technologies Struggles To Connect IT Infrastructure To Digital Transformation

At last week’s massive Dell Technologies World conference in Las Vegas – the revamped and expanded EMC World – Dell largely succeeded in rationalizing a complex, diverse product line.

To be sure, this rationalization was a tall order, combining EMC (now Dell EMC), VMware, Pivotal, and several other divisions under the Dell Technologies banner.

Michael Dell, CEO and Chairman at Dell Technologies

Michael Dell, CEO and Chairman at Dell Technologies

Much of the new Dell’s offering centers on on-premises infrastructure – the servers and storage that equip the data centers of the largest companies and governments on the planet.

Dell realizes, however, that its enterprise customer base is largely in a state of transformation – the digital transformation that promises to turn such behemoths into customer-focused, software-empowered organizations.

Dell’s challenge, however, is connecting the dots: how might this storage device or that server facilitate a customer-focused transformation among its largest customers?

True, the ‘digital transformation’ terminology splashes the marketing of everything from Dell Finance to the company’s impressive partner program and even leads the messaging on the Dell Technologies home page.

But in spite of all the marketing dollars, the end result remains a disconnect between the transformation-centric marketing messages and the hardware-centric, bits-and-bytes value propositions of the gear on offer.

Read the entire article at https://www.forbes.com/sites/jasonbloomberg/2018/05/06/dell-technologies-struggles-to-connect-it-infrastructure-to-digital-transformation/.

Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. Dell Technologies covered Jason Bloomberg’s expenses at Dell Technologies World, a standard industry practice. Image credit: Jason Bloomberg.

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More Stories By Jason Bloomberg

Jason Bloomberg is a leading IT industry analyst, Forbes contributor, keynote speaker, and globally recognized expert on multiple disruptive trends in enterprise technology and digital transformation. He is ranked #5 on Onalytica’s list of top Digital Transformation influencers for 2018 and #15 on Jax’s list of top DevOps influencers for 2017, the only person to appear on both lists.

As founder and president of Agile Digital Transformation analyst firm Intellyx, he advises, writes, and speaks on a diverse set of topics, including digital transformation, artificial intelligence, cloud computing, devops, big data/analytics, cybersecurity, blockchain/bitcoin/cryptocurrency, no-code/low-code platforms and tools, organizational transformation, internet of things, enterprise architecture, SD-WAN/SDX, mainframes, hybrid IT, and legacy transformation, among other topics.

Mr. Bloomberg’s articles in Forbes are often viewed by more than 100,000 readers. During his career, he has published over 1,200 articles (over 200 for Forbes alone), spoken at over 400 conferences and webinars, and he has been quoted in the press and blogosphere over 2,000 times.

Mr. Bloomberg is the author or coauthor of four books: The Agile Architecture Revolution (Wiley, 2013), Service Orient or Be Doomed! How Service Orientation Will Change Your Business (Wiley, 2006), XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996). His next book, Agile Digital Transformation, is due within the next year.

At SOA-focused industry analyst firm ZapThink from 2001 to 2013, Mr. Bloomberg created and delivered the Licensed ZapThink Architect (LZA) Service-Oriented Architecture (SOA) course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, which was acquired by Dovel Technologies in 2011.

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting), and several software and web development positions.